ABSTRACT
This research was conducted to detect how service quality and brand trust influence JNE customer loyalty in Karawang through customer satisfaction as an intervening variable. The research was carried out using descriptive and causal research types with a quantitative approach involving 400 respondents who used JNE services by taking samples through a non-probability sampling technique that was purposive sampling type, namely through determining specific criteria that were in line with the research objectives. The analytical method used in this research is path analysis, data analysis using the SmartPLS version 3.0 software. The results of the analysis show that service quality variables owns a great and substantial reaction on JNE customer satisfaction, brand trust owns a great and substantial reaction on customer loyalty, service quality owns a great and substantial reaction on customer satisfaction, customer satisfaction owns a great and substantial reaction on customer loyalty. © Kalahari Journals.